The Lorentz Take:
Now that grass-fed has the attention of the Big Meat industry, we will all be challenged to keep the true virtue of Grass Finished beef available to consumers. Because Big Meat’s model is based on making the cheapest foods, they are going to look for the cheapest way, not the best way–for the animals or the environment.
In December, California-based quick-service chain Carl’s Jr. rolled out the All-Natural Burger, although it could be called the Take-Notice Burger. People have taken notice of the menu addition to the chain’s more than 1,000 outlets because Carl’s Jr. is the first major fast-food chain to introduce a grass-fed beef burger.