Lorentz Take: McDonald’s limited time offer of organic beef burgers. The organic movement has arrived. . .in Germany!
MUNICH – Organic beef burgers are coming to McDonald’s Germany as a limited-time offering. The McB and the Long McB will be on the menu starting Oct. 1 through Nov. 18.
McDonald’s sourced the 100 percent organic beef from farms in Germany and Austria, the company said. The limited-time offering addresses consumer demand for organic beef while engaging McDonald’s in the growing trend of organic food production.